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Discover customer persona b2b business tips to quadruple profits

Customer persona b2b is the key to a successful and long-lasting b2b company. You will sell not to the consumers but to businesses. You have to communicate with those people who have to seek permission from their bosses to buy from you.

You will face cut-throat competition. You can neither compromise with the product quality nor charge too high a price. No doubt, you have an outstanding solution to offer. But it will sell only when you can convince your buyers of it.

To do so, you have to be very calculative and meticulous while you build the customer persona. Here is a checklist of all you have to do to send your leads to the next stages of your sales funnel.

Tip #1. Market and advertise

It is not how much your market and advertise, it is how you do so and to whom.

Who is the main decision-maker when you sell your product? What has that higher authority brought in the past? What kinds of products has the company preferred in general?

Does your product or service fall into that category? Send relevant blog posts and company newsletters to that company. Then you will be loads more to them than a salesman.

You will be an authority in your field. Then if you have to offer similar services at a higher price than your competitors, they will trust you.

Make the other party feel that you value their business as you value yours. You try to serve them real quality and want them to improve. You want to build long-term relationships with them.

For that, you must not cold call or send cold emails. Yes, you have to do a lot of homework but the end result will pay.

Tip #2. Whom not to market and advertise to?

Remember to step into your buyer’s boots when you market and advertise.

What is your niche? Can you define your specific audience? Scroll down to discover how to define your specific audience.

I am writing this blog. I have an emotional attachment to it. It is the most outstanding blog to me. But, I have to understand that only CEOs, marketing, and advertising teams are going to read it. A sports or science and tech enthusiast will not even click at my blog title.

Your outstanding product or service is an analogy to this blog. Poor identification of the target audience can cost you a lot of time and money. The end result will be low Returns on Investment (ROI).

Tip #3. Different customer personas interact with you in different manners.

I have covered the four types of customer personas here.

Persona #1. Competitive customer persona

The competitive customer will want discounts and offers from you. So, it is when they will interact with you.

A customer may interact with you when you give a special offer. Then you can categorize them as competitive customers.

Persona #2. Spontaneous customer persona

The spontaneous customer will want to get the work done from you with simplicity. So, you have to provide robust customer service.

A customer may not worry more about the cost but want you to support them at every stage. So you can call them spontaneous customer persona.

You have to help them at every stage of your product installment. And, keep in touch long after they have purchased from you. In this manner, they will prefer you over your competitors even in the future.

Persona #3. Humanistic customer persona

Humanistic customers will communicate with those businesses that can provide a personalized touch. If you want to win them over then their buying preferences are the thing you have to aim at.

Someone may be ready to buy from you after a lot of personalized interactions. Call them humanistic customer personas.

Persona #4. Methodical customer persona

The methodical customer persona wants to know the exact steps in which you can help them. They are difficult to convert. But once you win them over, they will remain by your side.

They click on your ‘contact us’ page from the blog or website where you discuss in particular how you will help them.

The secret is to win over them all. Post blogs on a regular basis. It will be a reason for your customers to keep in touch with you. Follow them back on social media platforms if they show interest in you.

Have a thorough knowledge of what kind of customer you are dealing with. You will treat them likewise after customer persona identification.

Read more: customer persona analysis tips for product managers

Tip #4. Customer pain points

The closer you follow a company, the better you know about their pain points. The better you know their pain points, the better advice you provide. Talk to them.

Know about their size and budget. Are they in a position to buy immediately from you? If they are not then offer discounts. You may make some bucks less but will gain a loyal customer.

The next time you contact them, they will prefer you over your competitors.

Conclusion

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