Art marketing plan
Marketing Plan Definition
I will make weekly marketing plans and will evolve it with time.
business activities involved in accomplishing specific marketing objectives within a set time frame
Selling art is possible anywhere: eBay, an Etsy store, Facebook, a blog, a website, or a fair.
Do you have a clear vision of where you want to be in three years, five years or even ten years?
Vision
What would you like to be doing in five years?
Would you like to sell enough art to be able to enjoy a nice vacation every year?
Would you like to sell enough art to put your children through college?
Would you like to have an art career?
Would you like the revenue from your art sales to be put into your retirement funds?
Would you like to sell art so you can buy things you can not afford?
goals and objectives
What type of art will you sell?
How much art can you create in a year?
How much will you make the first year? Break this down into months as well.
How much will you have to sell your art to reach the income you desire?
Where will you sell your art?
Will you sell your art online?
How will you market your art?
Will you have employees?
What type of products will you be selling? (original art, prints, merchandise, eBooks, tutorials, etc.)
Who will be your ideal customer?
Where would you like to be located?
Will you sell your products online?
Will you have a brick-and-mortar store?
Will you sell at craft shows?
Will you work with Galleries?
Will you work with other artists?
Will you have employees? If so, how many and what will their jobs be?
How much will your company be earning per year?
What makes you unique?
What makes you different than other artists?
What would you like to achieve this month?
What would you like to achieve within six months?
Where would you like to be in a year?
Where would you like to be in five years?
Develop A Marketing Plan
One reason artists fail at selling art online is that they are trying to do everything other artists are doing online.
It is an excellent idea to study the competition, but it is more important to develop an art marketing plan that will work for your unique business goals.
My objective for this month: Getting 154 followers on Instagram.
You might write separate blog posts that will tell the story behind each piece of art.
Calendar
The next ste[ is to write all of the tasks on your calendar. Decide what tasks need to be done first. List them by importance.
Artist Blog Vision Statement
To write your vision statement, sit down with a piece of paper and a pencil. Imagine how you want your blog to be long-term.
What will your blog have to offer?
How will your art blog be different than other blogs?
What would you like your blog to produce? For example, you might want your blog to drive potential art collectors to your online gallery. Or maybe you would like your blog to highlight local events you will attend. Perhaps you want to increase your art sales.
Start writing down your thoughts and think big. This is your vision. If you can envision something, you can achieve it. Visualize where you would like to be and write it down, even if it initially seems unrealistic.
How To Find Your Target Audience
The first step is to identify who is interested in your artwork, and the second step is to write interesting and valuable content so they will be inspired to visit your site.
identify their pain points and write information that solves their problems.
Find Your Audience
Is there a specific subject you focus on?
What medium do you create art with?
What are the primary colors you use?
What size is your artwork?
What is the price range of your artwork?
What makes your art unique?
What message are you trying to spread with your creations?
who is interested in your artistic style?
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