marketing skills

  Develop a vision of content marketing success


Focus on attractions and retaining clearly defined audience

Created and distributed valuable, relevant, valuable content

Customer action should be profitable. 



Metric tio define success

Communicate to all stakeholders

Aim at important things


Creativity and imagination are important

Strengths and weaknesses of oneself and competitors.

What customers need and value


Knowlege is power. One who makes others powerful will rule. 


ENtertaininment value is important for sharing. But, it is important to know who your target audience is and what they care about. 



Business case for content marketing-


Quantifiable business results are the key of basics

Compare value of content marketing with other modes of marketing

Objectives and kpi needed

Address challenges

How can you impact

Best industry practices

Benefits of your action


Kpi are not metrics. It is not bounce rate which is a metric unrelated to kpi. 


Different things are measured at different stages of sales cycle. 

Percentage of new visitors over existing visitors.

Shopping page abandonment rate- these are metrics related or not to kpi.

Per visit cost value, no. of days before conversion, web analytics can teach this. 


Keyword research are gone so connect the dots

Google is giving all that at a cost.

Google analytics is for your website. Spyfu is doing for your competitors. 


Social media marketing tools called true social metrics that measures conversions. BLogs are also social media. It is called conversation rate. 

It also measures the amplification rate. Did anyone share or retweet it? It connects to google analytics also. 


Google analytics has calculated metrics-

COnversion rate for users is shown if you customize it. Is the revenue generated profitably?

Gross calculated profit is the key. 


Increasing budget is not the key, optimizing existing budget is. 


Too many search phrases is not the key. Focus on what matters. Top 100 top opportunities not 20000 possibilities. So, you get more clicks per months. So, don’t focus on all things.


Different traffic has different value. It needs to be profitable. Spyfu is about organic traffic but it compares about ad campaigns also in competitors.




So, use your resources from ineffective to effective platforms. 


You want to make a purchase the moment they visit. Default of google analytics is about how many sessions. But, people have to come to your page to buy something. 


Keyword research and choosing valuable topics using spyfu.

create content

Track ranking


Try to improve it next time. 

affiliate marketing company, ask people what their hobby is, verify it, and make them write about it. 






Choose metrics wisely.







Banner ads get very little clicks. 
















Sales funnel does not work but this does.

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